Legal · Messaging Policy

SMS Consent Policy

How grooming shops using Sable obtain client consent to send SMS notifications, what messages clients may receive, and how to stop receiving messages at any time.

Effective: May 1, 2025Platform: SableJurisdiction: United States

Quick Reference

Message Types

Reminders, pickup alerts, follow-ups

Opt Out

Reply STOP to any message

Get Help

Reply HELP to any message

Rates

Msg & data rates may apply

Complete Opt-In Workflow

End-to-end compliance flow — every step documented for carrier review

1

Consent collected at intake

When a grooming shop adds a new client (or edits an existing one), the following consent block is displayed. The shop confirms the client has explicitly agreed before checking the box.

Communication — shown in Sable

2

Opt-in confirmation SMS sent automatically

Immediately after the client record is saved with SMS consent, Sable automatically sends an opt-in confirmation message to the client’s phone number. This message contains all required compliance elements.

Actual message received by client

Mark’s Mutts: Hi Sarah, you’re confirmed to receive appointment reminders & pickup notifications from us. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.
Program identification
Message description
Frequency disclosure
Rates disclosure
STOP to opt out
HELP for help
3

Ongoing transactional messages

After opt-in is confirmed, clients receive only the message types listed below. Every outgoing SMS includes opt-out instructions.

Appointment reminder~24 hrs before appointment
Dog ready for pickupWhen grooming is complete
Re-engagement nudgeIf no visit in 8+ weeks
4

Unsubscribe — instant & permanent

Clients can opt out at any time using any of the following methods:

Reply STOP

Handled by carrier — immediate

Reply UNSUBSCRIBE

Also accepted by Twilio

Contact the shop

Shop toggles opt-in off in app

After STOP is received, the sms_opt_in flag is set to false in the Sable database. The system enforces this flag at send time — no message will be delivered to an opted-out number under any circumstance.

STOP

Opt Out Anytime

Reply STOP to any message to immediately unsubscribe. No further messages will be sent.

HELP

Get Assistance

Reply HELP to any message for assistance or contact the grooming shop directly.

Overview

Sable is a scheduling, client management, and automated communications platform built for professional dog grooming shops. This policy governs how grooming shops that use Sable collect consent from their clients to receive SMS (text message) notifications, what types of messages may be sent, and the rights clients have to control those communications.

All SMS messages are sent on behalf of the individual grooming shop directly to that shop’s clients. Sable acts as the technology provider and does not independently contact clients, sell phone numbers, or use contact information for any purpose other than delivering the notifications described in this policy.

Types of Messages Sent

Clients who have opted in may receive the following categories of SMS messages from their grooming shop. All messages are transactional in nature and related to grooming appointments and pet care scheduling.

Appointment Reminder

Transactional

Sent approximately 24 hours before a scheduled grooming appointment.

Example message

Hi Sarah! Just a reminder that Bella has a grooming appointment tomorrow at 10:00 AM with Amy at Paws & Claws Grooming. See you then! 🐾 Reply STOP to opt out.

Dog Ready for Pickup

Transactional

Sent automatically when the groomer marks the appointment complete.

Example message

Good news! Bella is freshly groomed and ready for pickup at Paws & Claws Grooming. 🐾

Overdue Visit Follow-Up

Transactional

Sent when a dog has not had a grooming visit within the shop's configured reminder window (default: 8 weeks).

Example message

Hi Sarah, it's been a while since we've seen Bella! It might be time for a trim. Give us a call or reply to book. — Paws & Claws Grooming. Reply STOP to opt out.

Message Frequency

Message frequency varies based on the number of grooming appointments scheduled and the shop’s individual reminder settings. Clients typically receive:

  • One (1) reminder message per scheduled appointment, sent approximately 24 hours before the appointment time.
  • One (1) pickup notification per completed appointment when the groomer marks the dog as ready.
  • One (1) follow-up message per overdue period when a dog has not had a visit within the shop's configured reminder window.
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Clients will never receive unsolicited promotional messages. All messages are transactional and directly related to their grooming appointments.

How to Opt Out

You may stop receiving SMS messages at any time using any of the following methods:

1

Reply STOP

Send STOP in reply to any message you receive. You will receive a one-time confirmation message and no further SMS messages will be sent from this number.

2

Contact the Grooming Shop

Contact the grooming shop directly and ask them to update your SMS preferences in their system. They can disable SMS notifications for your account immediately.

To re-enable SMS notifications after opting out, contact the grooming shop directly. They can update your preferences in Sable at any time.

Getting Help

Reply HELP to any message to receive a response with support information. You may also contact the grooming shop directly for questions about messages you have received.

For questions about the Sable platform itself, see our Terms of Service.

Message & Data Rates

Message and data rates may apply. Rates vary depending on your mobile carrier and service plan. Sable and the individual grooming shop are not responsible for any charges applied by your wireless carrier for messages sent or received.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to network availability and carrier policies. For issues with message delivery, contact the grooming shop directly or reply HELP for assistance.

Privacy

Phone numbers and contact information collected through Sable are used solely to deliver the notifications described in this policy on behalf of the individual grooming shop. Client contact data is:

  • Never sold to third parties.
  • Never used for marketing purposes unrelated to the client's grooming appointments.
  • Never shared with other businesses or data brokers.
  • Stored securely and accessible only to the grooming shop that collected it.

Contact

For questions about this SMS Consent Policy:

About a specific message

Contact the grooming shop that sent you the message directly. Their name appears in every SMS they send.

About the Sable platform

See our Terms of Service for general platform inquiries and contact information.